/* Self-hosted variable fonts (latin subset). Served same-origin from the Netlify
   CDN, so there is no third-party connection on the critical render path. */
@font-face {
  font-family: "Outfit";
  src: url("/assets/fonts/outfit-latin-var.woff2") format("woff2");
  font-weight: 400 600;
  font-style: normal;
  font-display: swap;
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA,
    U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193,
    U+2212, U+2215, U+FEFF, U+FFFD;
}

@font-face {
  font-family: "Cormorant Garamond";
  src: url("/assets/fonts/cormorant-garamond-latin-var.woff2") format("woff2");
  font-weight: 500 600;
  font-style: normal;
  font-display: swap;
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA,
    U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193,
    U+2212, U+2215, U+FEFF, U+FFFD;
}

:root {
  --bg: #f4efe6;
  --fg: #1a1614;
  --muted: #6b635c;
  --subtle: #6b635c;
  --primary: #8b3a42;
  --primary-fg: #f7f1e8;
  --surface: #ebe4d8;
  --ink: #1a1614;
  --ink-fg: #f4efe6;
  --border: #d9d0c3;
  --blush: #c9a9a4;
  --font-display: "Cormorant Garamond", Georgia, serif;
  --font-sans: "Outfit", system-ui, sans-serif;
  --radius: 1rem;
  --shadow: 0 18px 40px -24px rgb(26 22 20 / 0.35);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  -webkit-font-smoothing: antialiased;
}

body {
  margin: 0;
  font-family: var(--font-sans);
  background: var(--bg);
  color: var(--fg);
  line-height: 1.5;
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

h1,
h2,
h3 {
  font-family: var(--font-display);
  font-weight: 500;
  letter-spacing: -0.02em;
  line-height: 1.12;
  text-wrap: balance;
  margin: 0;
}

p {
  text-wrap: pretty;
}

.wrap {
  width: min(1120px, calc(100% - 2rem));
  margin-inline: auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  background: rgb(244 239 230 / 0.92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--border);
}

.header-inner {
  display: flex;
  align-items: center;
  gap: 1rem;
  min-height: 4.25rem;
}

.brand {
  display: flex;
  align-items: center;
  gap: 0.75rem;
}

.brand-logo {
  width: 2.75rem;
  height: 2.75rem;
  object-fit: cover;
  border-radius: 999px;
  border: 1px solid var(--border);
  background: #fff;
}

.brand-text {
  display: flex;
  flex-direction: column;
  line-height: 1.1;
}

.brand-text strong {
  font-family: var(--font-display);
  font-size: 1.15rem;
  font-weight: 600;
}

.brand-text em {
  font-style: normal;
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}

.nav {
  display: none;
  gap: 1.5rem;
  margin-left: auto;
  font-size: 0.92rem;
  color: var(--muted);
}

.nav a:hover {
  color: var(--fg);
}

.header-cta {
  display: none;
  margin-left: 0.5rem;
}

.menu-btn {
  margin-left: auto;
  width: 2.75rem;
  height: 2.75rem;
  border: 1px solid var(--border);
  border-radius: 0.75rem;
  background: transparent;
  display: inline-flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  gap: 6px;
  cursor: pointer;
}

.menu-btn span {
  width: 1.1rem;
  height: 1.5px;
  background: var(--fg);
}

.nav.is-open {
  display: flex;
  position: absolute;
  left: 0;
  right: 0;
  top: 100%;
  flex-direction: column;
  gap: 0;
  background: var(--bg);
  border-bottom: 1px solid var(--border);
  padding: 0.5rem 1rem 1rem;
}

.nav.is-open a {
  padding: 0.85rem 0.5rem;
  border-bottom: 1px solid var(--border);
  color: var(--fg);
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.85rem;
  padding: 0 1.25rem;
  border-radius: 0.65rem;
  border: 1px solid transparent;
  font: 500 0.92rem var(--font-sans);
  cursor: pointer;
  transition: transform 0.15s ease, background 0.15s ease;
}

.btn:active {
  transform: scale(0.97);
}

.btn-primary {
  background: var(--primary);
  color: var(--primary-fg);
}

.btn-primary:hover {
  background: #7a3239;
}

.btn-ink {
  background: var(--ink);
  color: var(--ink-fg);
}

.btn-ghost {
  background: transparent;
  color: var(--ink-fg);
  border-color: rgb(244 239 230 / 0.35);
}

.btn-ghost:hover {
  background: rgb(244 239 230 / 0.12);
}

.hero {
  position: relative;
  min-height: min(88vh, 760px);
  display: grid;
  align-items: end;
  color: var(--ink-fg);
  background: var(--ink);
}

.hero-media {
  position: absolute;
  inset: 0;
}

.hero-media picture {
  display: block;
  height: 100%;
}

.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-fade {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgb(26 22 20 / 0.25) 0%, rgb(26 22 20 / 0.72) 55%, rgb(26 22 20 / 0.92) 100%);
}

.hero-copy {
  position: relative;
  z-index: 1;
  padding: 4rem 0 3.5rem;
}

.eyebrow {
  margin: 0 0 0.75rem;
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--primary);
}

.section-ink .eyebrow {
  color: var(--blush);
}

.hero h1 {
  font-size: clamp(2.6rem, 7vw, 4.6rem);
  max-width: 12ch;
}

.lead {
  max-width: 34rem;
  margin: 1.25rem 0 0;
  color: rgb(244 239 230 / 0.78);
  font-size: 1.02rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: 1.75rem;
}

.proof {
  border-bottom: 1px solid var(--border);
  background: var(--bg);
}

.proof-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem 1.75rem;
  padding: 1rem 0;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}

.section {
  padding: 4.5rem 0;
}

.section-ink {
  background: var(--ink);
  color: var(--ink-fg);
}

.section-surface {
  background: var(--surface);
}

.section-head {
  max-width: 40rem;
  margin-bottom: 2rem;
}

.section-head h2,
.contact-layout h2 {
  font-size: clamp(2rem, 4vw, 3rem);
}

.section-head.light .eyebrow {
  color: var(--blush);
}

.section-sub {
  margin: 0.85rem 0 0;
  color: var(--muted);
}

.section-ink .section-sub {
  color: rgb(244 239 230 / 0.7);
}

.filter-bar {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-bottom: 1.5rem;
}

.filter {
  min-height: 2.4rem;
  padding: 0 0.95rem;
  border-radius: 999px;
  border: 1px solid var(--border);
  background: transparent;
  color: var(--muted);
  font: 500 0.85rem var(--font-sans);
  cursor: pointer;
}

.filter.is-active,
.filter:hover {
  background: var(--ink);
  border-color: var(--ink);
  color: var(--ink-fg);
}

.gallery {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1rem;
}

.card {
  margin: 0;
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--surface);
  border: 1px solid var(--border);
  box-shadow: var(--shadow);
}

.card picture {
  display: block;
}

.card img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  background: #ddd4c6;
}

/* Feature tiles hold the genuinely landscape shots. Below the two-column
   breakpoint they sit one per row, so 4:3 reads better than the 5:3 used once
   they start spanning two columns. */
.card-wide img {
  aspect-ratio: 4 / 3;
}

.card figcaption {
  display: flex;
  flex-direction: column;
  gap: 0.2rem;
  padding: 0.95rem 1rem 1.1rem;
}

.card figcaption strong {
  font-family: var(--font-display);
  font-size: 1.2rem;
  font-weight: 600;
}

.card figcaption span {
  font-size: 0.8rem;
  color: var(--muted);
}

.card.is-hidden {
  display: none;
}

.service-grid {
  display: grid;
  gap: 1rem;
}

.service-grid article {
  padding: 1.35rem 1.25rem;
  border: 1px solid rgb(244 239 230 / 0.14);
  border-radius: var(--radius);
  background: rgb(244 239 230 / 0.04);
}

.service-grid h3 {
  font-size: 1.45rem;
  margin-bottom: 0.45rem;
}

.service-grid p {
  margin: 0;
  color: rgb(244 239 230 / 0.72);
  font-size: 0.95rem;
}

.about-layout {
  display: grid;
  gap: 2rem;
}

.about-copy p {
  color: var(--muted);
  font-size: 1.02rem;
  line-height: 1.65;
}

.about-aside {
  background: var(--surface, #efe8dc);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.5rem;
}

@media (min-width: 800px) {
  .about-layout {
    grid-template-columns: 1.35fr 1fr;
    gap: 3rem;
    align-items: start;
  }
}

.check-list {
  list-style: none;
  padding: 0;
  margin: 1.25rem 0 1.5rem;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.45rem 1rem;
  font-size: 0.95rem;
}

.check-list li::before {
  content: "– ";
  color: var(--primary);
}

.franchise-grid {
  display: grid;
  gap: 1rem;
  margin-bottom: 1rem;
}

.franchise-card {
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.5rem;
}

.franchise-card .price {
  margin: 0;
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--primary);
}

.franchise-card h3 {
  margin: 0.35rem 0 0.6rem;
  font-size: 1.8rem;
}

.franchise-card p {
  margin: 0 0 1rem;
  color: var(--muted);
  font-size: 0.95rem;
}

.franchise-card ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

.franchise-card li {
  padding: 0.55rem 0;
  border-top: 1px solid var(--border);
  font-size: 0.92rem;
}

.fine-print {
  font-size: 0.8rem;
  color: var(--subtle);
  margin: 0 0 1.25rem;
}

.contact-layout {
  display: grid;
  gap: 2rem;
}

.contact-list {
  margin: 1.75rem 0 0;
}

.contact-list div {
  padding: 0.7rem 0;
  border-bottom: 1px solid var(--border);
}

.contact-list dt {
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}

.contact-list dd {
  margin: 0.2rem 0 0;
}

.contact-list a:hover {
  color: var(--primary);
}

.contact-form {
  display: grid;
  gap: 0.85rem;
  padding: 1.35rem;
  border-radius: var(--radius);
  border: 1px solid var(--border);
  background: var(--surface);
}

.contact-form label {
  display: grid;
  gap: 0.35rem;
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}

.contact-form input,
.contact-form select,
.contact-form textarea {
  width: 100%;
  border: 1px solid var(--border);
  border-radius: 0.65rem;
  background: var(--bg);
  color: var(--fg);
  font: 400 0.95rem var(--font-sans);
  padding: 0.7rem 0.8rem;
  text-transform: none;
  letter-spacing: normal;
}

.contact-form input:focus,
.contact-form select:focus,
.contact-form textarea:focus {
  outline: 2px solid rgb(139 58 66 / 0.28);
  border-color: var(--primary);
}

.form-note {
  margin: 0;
  color: var(--primary);
  font-size: 0.9rem;
}

.form-note.is-error {
  color: #b3261e;
}

.site-footer {
  border-top: 1px solid var(--border);
  background: var(--surface);
  padding: 2rem 0;
}

.footer-inner {
  display: grid;
  gap: 1rem;
}

.footer-brand {
  display: flex;
  gap: 0.9rem;
  align-items: center;
}

.footer-brand img {
  width: 3.25rem;
  height: 3.25rem;
  border-radius: 999px;
  object-fit: cover;
  border: 1px solid var(--border);
  background: #fff;
}

.footer-brand strong {
  font-family: var(--font-display);
  font-size: 1.15rem;
}

.footer-brand p {
  margin: 0.2rem 0 0;
  font-size: 0.85rem;
  color: var(--muted);
}

.footer-copy {
  margin: 0;
  font-size: 0.78rem;
  color: var(--subtle);
}

@media (min-width: 720px) {
  .nav {
    display: flex;
  }

  .header-cta {
    display: inline-flex;
  }

  .menu-btn {
    display: none;
  }

  .gallery {
    grid-template-columns: 1fr 1fr;
  }

  .card-wide {
    grid-column: span 2;
  }

  .card-wide img {
    aspect-ratio: 5 / 3;
  }

  .service-grid {
    grid-template-columns: 1fr 1fr 1fr;
  }

  .franchise-grid {
    grid-template-columns: 1fr 1fr 1fr;
  }

  .contact-layout {
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
  }
}

@media (min-width: 980px) {
  .gallery {
    grid-template-columns: 1fr 1fr 1fr;
  }

  .card-wide {
    grid-column: span 2;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .btn {
    transition: none;
  }
}

.seo-faq {
  margin-top: 2.5rem;
  max-width: 40rem;
}

.seo-faq h3 {
  font-size: 1.5rem;
  margin-bottom: 1rem;
}

.seo-faq details {
  border: 1px solid var(--border);
  border-radius: 0.75rem;
  background: var(--bg);
  padding: 0.85rem 1rem;
  margin-bottom: 0.6rem;
}

.seo-faq summary {
  cursor: pointer;
  font-weight: 500;
  font-size: 0.95rem;
}

.seo-faq details p {
  margin: 0.65rem 0 0;
  font-size: 0.9rem;
  color: var(--muted);
}

.area-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.65rem 1rem;
}

.area-list li {
  padding: 0.75rem 1rem;
  border: 1px solid var(--border);
  border-radius: 0.75rem;
  background: var(--bg);
  font-size: 0.9rem;
}

.footer-seo-links {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 1.1rem;
  margin: 0.5rem 0 0.75rem;
  font-size: 0.78rem;
  color: var(--muted);
}

.footer-seo-links a:hover {
  color: var(--primary);
}

@media (min-width: 720px) {
  .area-list {
    grid-template-columns: repeat(3, 1fr);
  }
}

.hp-field {
  display: none;
}


/* ---------------------------------------------------------------------------
   Franchise recruitment, bespoke gifting and conversion components.
   The site's primary goal is franchise enquiries, so the CTA pairs (Enquire /
   WhatsApp) repeat at the end of every major section and pin to the viewport
   on small screens.
   --------------------------------------------------------------------------- */

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip-path: inset(50%);
  white-space: nowrap;
}

.btn-outline {
  background: transparent;
  color: var(--fg);
  border-color: var(--border);
}

.btn-outline:hover {
  border-color: var(--ink);
  background: rgb(26 22 20 / 0.05);
}

.btn-block {
  width: 100%;
}

.inline-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
  margin-top: 1.75rem;
}

/* Franchise call-out band, directly under the hero proof row. */
.franchise-band {
  background: var(--primary);
  color: var(--primary-fg);
  padding: 2.5rem 0;
}

.franchise-band-inner {
  display: grid;
  gap: 1.5rem;
  align-items: center;
}

.franchise-band .eyebrow {
  color: rgb(247 241 232 / 0.92);
}

.franchise-band h2 {
  font-size: clamp(1.8rem, 3.6vw, 2.6rem);
}

.franchise-band p {
  margin: 0.75rem 0 0;
  color: rgb(247 241 232 / 0.85);
  max-width: 46rem;
}

.franchise-band-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
}

.franchise-band .btn-primary {
  background: var(--primary-fg);
  color: var(--primary);
}

.franchise-band .btn-primary:hover {
  background: #fff;
}

@media (min-width: 900px) {
  .franchise-band-inner {
    grid-template-columns: 1.6fr 1fr;
    gap: 3rem;
  }

  .franchise-band-actions {
    justify-content: flex-end;
  }
}

/* Bespoke gifting cards (light section, so distinct from .service-grid). */
.gift-grid {
  display: grid;
  gap: 1rem;
}

.gift-grid article {
  padding: 0;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--surface);
  overflow: hidden;
  display: flex;
  flex-direction: column;
}

.gift-media {
  display: block;
}

.gift-media img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  background: #ddd4c6;
}

.gift-body {
  padding: 1.15rem 1.25rem 1.4rem;
}

.gift-grid h3 {
  font-size: 1.35rem;
  margin-bottom: 0.4rem;
}

.gift-grid p {
  margin: 0;
  color: var(--muted);
  font-size: 0.95rem;
}

/* Franchise headline numbers. */
.stat-row {
  list-style: none;
  margin: 0 0 2.75rem;
  padding: 0;
  display: grid;
  gap: 0.75rem;
}

.stat-row li {
  padding: 1.1rem 1.15rem;
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: var(--radius);
}

.stat-row strong {
  display: block;
  font-family: var(--font-display);
  font-size: 1.65rem;
  font-weight: 600;
  color: var(--primary);
}

.stat-row span {
  display: block;
  margin-top: 0.2rem;
  font-size: 0.85rem;
  color: var(--muted);
}

.sub-head {
  font-size: clamp(1.5rem, 2.6vw, 2rem);
  margin: 2.75rem 0 0.5rem;
}

.sub-head-note {
  max-width: 46rem;
  margin-bottom: 1.5rem;
}

/* Package cards: the middle tier is the one most operators pick, so it is
   visually promoted rather than sitting flat alongside the others. */
.franchise-card.is-featured {
  border-color: var(--primary);
  box-shadow: var(--shadow);
  position: relative;
}

.card-flag {
  display: inline-block;
  margin: 0 0 0.6rem;
  padding: 0.28rem 0.7rem;
  border-radius: 999px;
  background: var(--primary);
  color: var(--primary-fg);
  font-size: 0.66rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.franchise-card .price {
  font-size: 1.05rem;
  letter-spacing: 0.04em;
  text-transform: none;
  font-weight: 600;
}

.franchise-card .best-for {
  font-size: 0.9rem;
  margin-bottom: 0.9rem;
}

.franchise-card li strong {
  font-weight: 600;
  color: var(--fg);
}

.card-actions {
  display: grid;
  gap: 0.5rem;
  margin-top: 1.25rem;
}

/* Industry benchmark comparison. */
.bench-wrap {
  overflow-x: auto;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--bg);
}

.bench-table {
  width: 100%;
  min-width: 40rem;
  border-collapse: collapse;
  font-size: 0.9rem;
}

.bench-table th,
.bench-table td {
  padding: 0.85rem 1rem;
  text-align: left;
  vertical-align: top;
  border-bottom: 1px solid var(--border);
}

.bench-table thead th {
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  background: var(--surface);
}

.bench-table tbody th {
  font-weight: 600;
  width: 11rem;
}

.bench-table tbody td:first-of-type {
  color: var(--fg);
}

.bench-table tbody td:last-of-type {
  color: var(--muted);
}

.bench-table tbody tr:last-child th,
.bench-table tbody tr:last-child td {
  border-bottom: 0;
}

.check-list-wide {
  grid-template-columns: 1fr;
  margin-bottom: 0;
}

.step-list {
  margin: 0.5rem 0 1.75rem;
  padding-left: 1.2rem;
  display: grid;
  gap: 0.5rem;
  font-size: 0.95rem;
  color: var(--muted);
  max-width: 46rem;
}

.step-list strong {
  color: var(--fg);
}

/* Google Business Profile / reviews block. */
.review-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
}

.fine-print-light {
  color: rgb(244 239 230 / 0.55);
  margin: 1.5rem 0 0;
}

.form-fine {
  margin: 0;
  font-size: 0.82rem;
  color: var(--muted);
}

.form-fine a {
  color: var(--primary);
  text-decoration: underline;
}

/* Sticky enquire / WhatsApp pair for small screens. */
.sticky-cta {
  position: fixed;
  z-index: 50;
  left: 0;
  right: 0;
  bottom: 0;
  display: flex;
  gap: 0.5rem;
  padding: 0.6rem 1rem calc(0.6rem + env(safe-area-inset-bottom));
  background: rgb(244 239 230 / 0.95);
  backdrop-filter: blur(10px);
  border-top: 1px solid var(--border);
}

.sticky-cta .btn {
  flex: 1;
}

body {
  padding-bottom: 4.5rem;
}

@media (min-width: 720px) {
  .gift-grid {
    grid-template-columns: 1fr 1fr;
  }

  .stat-row {
    grid-template-columns: 1fr 1fr;
  }

  .check-list-wide {
    grid-template-columns: 1fr 1fr;
  }

  .sticky-cta {
    display: none;
  }

  body {
    padding-bottom: 0;
  }
}

@media (min-width: 980px) {
  .gift-grid {
    grid-template-columns: repeat(4, 1fr);
  }

  .stat-row {
    grid-template-columns: repeat(4, 1fr);
  }

  .check-list-wide {
    grid-template-columns: repeat(3, 1fr);
  }
}

/* The nav grew to seven anchors plus two CTAs, so tighten spacing at the
   tablet breakpoint and hold the secondary Enquire button back until there
   is room for it. */
@media (min-width: 720px) {
  .nav {
    gap: 1.05rem;
    font-size: 0.86rem;
  }

  .header-cta.header-cta-secondary {
    display: none;
  }
}

@media (min-width: 1020px) {
  .nav {
    gap: 1.5rem;
    font-size: 0.92rem;
  }

  .header-cta.header-cta-secondary {
    display: inline-flex;
  }
}

/* The three packages list different numbers of inclusions, so lay each card
   out as a column and push its CTA pair to the bottom to keep the buttons on
   one line across the row. */
.franchise-card {
  display: flex;
  flex-direction: column;
}

.franchise-card .card-actions {
  margin-top: auto;
  padding-top: 1.25rem;
}


/* ---------------------------------------------------------------------------
   Photography-led conversion blocks
   Added so the portfolio does the selling in every section rather than only in
   the gallery: a proof shot beside the About details, one large featured
   corporate install in the services band, the three franchise revenue lines
   shown as real completed work, and a closing prompt under the gallery.
   --------------------------------------------------------------------------- */

/* Proof shot at the top of the About aside. */
.aside-figure {
  margin: 0 0 1.5rem;
}

.aside-figure picture {
  display: block;
  border-radius: calc(var(--radius) - 6px);
  overflow: hidden;
}

.aside-figure img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  background: #ddd4c6;
  display: block;
}

.aside-figure figcaption {
  padding: 0.8rem 0 0;
  font-size: 0.85rem;
  line-height: 1.55;
  color: var(--muted);
}

/* Featured corporate install inside the dark services band. It carries its own
   CTA so the section can convert without the reader scrolling on. */
.showcase {
  margin: 1.75rem 0 0;
  border: 1px solid rgb(244 239 230 / 0.14);
  border-radius: var(--radius);
  background: rgb(244 239 230 / 0.04);
  overflow: hidden;
}

.showcase picture {
  display: block;
}

.showcase img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
  background: rgb(244 239 230 / 0.08);
  display: block;
}

.showcase figcaption {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.6rem;
  padding: 1.4rem 1.3rem 1.55rem;
}

.showcase figcaption strong {
  font-family: var(--font-display);
  font-size: clamp(1.45rem, 3vw, 1.9rem);
  font-weight: 600;
}

.showcase figcaption span {
  color: rgb(244 239 230 / 0.72);
  font-size: 0.98rem;
  line-height: 1.65;
  max-width: 64ch;
}

.showcase figcaption .btn {
  margin-top: 0.4rem;
}

/* The three franchise revenue lines, shown as photographed proof directly above
   the package pricing — the point at which a prospect decides to enquire. */
.revenue-grid {
  display: grid;
  gap: 1rem;
  margin: 0 0 2.75rem;
}

.revenue-grid figure {
  margin: 0;
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  display: flex;
  flex-direction: column;
}

.revenue-grid picture {
  display: block;
}

.revenue-grid img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  background: #ddd4c6;
  display: block;
}

.revenue-grid figcaption {
  display: flex;
  flex-direction: column;
  gap: 0.45rem;
  padding: 1.2rem 1.25rem 1.45rem;
}

.revenue-grid figcaption strong {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-weight: 600;
}

.revenue-grid figcaption span {
  color: var(--muted);
  font-size: 0.93rem;
  line-height: 1.6;
}

/* Closing prompt under the gallery: the portfolio is the argument, this turns
   it into an enquiry. */
.gallery-cta {
  margin-top: 1.9rem;
  padding: 1.65rem 1.5rem 1.75rem;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--surface);
}

.gallery-cta p {
  margin: 0 0 1.15rem;
  max-width: 64ch;
  color: var(--muted);
  font-size: 1rem;
  line-height: 1.65;
}

@media (min-width: 720px) {
  .showcase img {
    aspect-ratio: 5 / 3;
  }

  .showcase figcaption {
    padding: 1.7rem 1.8rem 1.85rem;
  }
}

@media (min-width: 900px) {
  .revenue-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}

/* ---- Franchise landing page (/franchise/) ---- */
.hero-franchise h1 {
  max-width: 16ch;
}

.breadcrumb {
  margin: 0 0 1rem;
  font-size: 0.8rem;
  color: rgb(244 239 230 / 0.7);
}

.breadcrumb a {
  color: inherit;
  text-decoration: underline;
  text-underline-offset: 0.2em;
}

.facts-list dd {
  line-height: 1.5;
}

.territory-list {
  grid-template-columns: 1fr;
  margin-bottom: 1.75rem;
}

.territory-list li {
  line-height: 1.55;
  color: var(--muted);
}

.territory-list strong {
  display: block;
  color: var(--fg);
  font-family: var(--font-display);
  font-size: 1.15rem;
  font-weight: 600;
}

.form-row {
  display: grid;
  gap: 0.85rem;
}

.contact-form label.consent {
  display: flex;
  align-items: flex-start;
  gap: 0.6rem;
  font-size: 0.82rem;
  letter-spacing: normal;
  text-transform: none;
  line-height: 1.45;
}

.contact-form label.consent input {
  width: auto;
  margin-top: 0.15rem;
  accent-color: var(--primary);
}

@media (min-width: 720px) {
  .territory-list {
    grid-template-columns: repeat(3, 1fr);
  }

  .form-row {
    grid-template-columns: 1fr 1fr;
  }
}

/* Homepage franchise teaser: short cards, full detail lives on /franchise/. */
.franchise-grid-compact .franchise-card .best-for {
  margin-bottom: 0;
}

/* Landscape photos shown in portrait frames: keep the subject, not the centre. */
img.crop-right {
  object-position: 70% 50%;
}

/* A later .franchise-card p rule was greying out the flag text on the red pill. */
.franchise-card .card-flag {
  color: var(--primary-fg);
}

/* Phones: the sticky bottom bar already carries Enquire/Apply + WhatsApp, so the
   secondary header button is dropped to stop it crushing the brand and menu. */
@media (max-width: 479px) {
  .header-cta-secondary {
    display: none;
  }
}

/* ---- Split hero: headline on a calm ground beside a framed photo of the work ---- */
.hero-split {
  background: var(--bg);
  padding: 1rem 0 2.75rem;
  border-bottom: 1px solid var(--border);
}

.hero-split-inner {
  display: grid;
  gap: 1.6rem;
  align-items: center;
}

/* Phones: photo first so the work is the first thing seen, headline right under it. */
.hero-split-media {
  order: -1;
  position: relative;
  margin: 0;
}

.hero-split h1 {
  font-size: clamp(2.3rem, 5vw, 4.1rem);
  line-height: 1.05;
  max-width: 14ch;
}

.hero-split .eyebrow {
  color: var(--primary);
}

.hero-split .lead {
  color: var(--muted);
  max-width: 36rem;
}

.hero-split .breadcrumb {
  color: var(--muted);
}

.hero-trust {
  margin: 1.35rem 0 0;
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  color: var(--subtle);
}

.hero-split-media img {
  display: block;
  width: 100%;
  aspect-ratio: 3 / 2;
  max-height: 42vh;
  object-fit: cover;
  border-radius: calc(var(--radius) * 1.4);
  box-shadow: var(--shadow);
  background: #ddd4c6;
}

.hero-badge {
  position: absolute;
  left: 0.75rem;
  bottom: 0.75rem;
  display: grid;
  gap: 0.1rem;
  max-width: 15rem;
  padding: 0.6rem 0.85rem;
  border-radius: 0.8rem;
  background: rgb(244 239 230 / 0.94);
  box-shadow: var(--shadow);
  font-size: 0.75rem;
  color: var(--muted);
}

.hero-badge strong {
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 600;
  color: var(--fg);
}

@media (min-width: 760px) {
  .hero-split {
    padding: 3.25rem 0 3.75rem;
  }

  .hero-split-inner {
    grid-template-columns: 1.1fr 0.9fr;
    gap: 2.75rem;
  }

  .hero-split-media {
    order: 0;
  }

  .hero-split-media img {
    aspect-ratio: 4 / 5;
    max-height: 640px;
  }
}

@media (min-width: 1020px) {
  .hero-split {
    padding: 4rem 0 4.5rem;
  }

  .hero-split-inner {
    gap: 3.5rem;
  }

  .hero-badge {
    left: -1.5rem;
    bottom: 2rem;
  }
}

/* ---- Guides (/guides/...) ---- */
.article-wrap {
  max-width: 46rem;
}

.article h1 {
  font-size: clamp(2.2rem, 5vw, 3.4rem);
  line-height: 1.08;
  margin: 0 0 1rem;
}

.article .breadcrumb {
  color: var(--muted);
}

.article-lead {
  font-size: 1.08rem;
  line-height: 1.7;
  color: var(--muted);
}

.article h2 {
  font-size: clamp(1.5rem, 3vw, 2rem);
  margin: 2.5rem 0 0.75rem;
}

.article p,
.article li {
  line-height: 1.7;
}

.article ul {
  padding-left: 1.2rem;
}

.article li + li {
  margin-top: 0.45rem;
}

.article-figure {
  margin: 1.75rem 0;
}

.article-figure img {
  display: block;
  width: 100%;
  height: auto;
  border-radius: calc(var(--radius) * 1.2);
  box-shadow: var(--shadow);
}

.article-figure figcaption {
  margin-top: 0.6rem;
  font-size: 0.85rem;
  color: var(--muted);
}

.key-points,
.article-cta {
  margin: 2rem 0;
  padding: 1.35rem 1.5rem;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--surface);
}

.key-points h2,
.article-cta h2 {
  margin-top: 0;
  font-size: 1.45rem;
}

.article .seo-faq h2 {
  margin-top: 0;
}

/* Franchise info-pack lead magnet */
.info-pack {
  display: grid;
  gap: 2rem;
  align-items: start;
}

.info-pack h2 {
  font-size: clamp(2rem, 4vw, 3rem);
}

.form-note .download-link {
  font-weight: 600;
  text-decoration: underline;
}

@media (min-width: 900px) {
  .info-pack {
    grid-template-columns: 1fr 1fr;
    gap: 3.5rem;
  }
}

/* Google review quotes */
.review-grid {
  display: grid;
  gap: 1rem;
  margin: 0 0 1.75rem;
}

.review-card {
  margin: 0;
  padding: 1.35rem 1.4rem 1.25rem;
  border-radius: var(--radius);
  background: rgb(244 239 230 / 0.06);
  border: 1px solid rgb(244 239 230 / 0.14);
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
}

.review-stars {
  margin: 0;
  color: #e9c46a;
  letter-spacing: 0.12em;
  font-size: 0.95rem;
}

.review-card blockquote {
  margin: 0;
  font-family: var(--font-display);
  font-size: 1.2rem;
  line-height: 1.4;
  color: var(--ink-fg);
}

.review-card figcaption {
  margin-top: auto;
  font-size: 0.82rem;
  color: rgb(244 239 230 / 0.75);
}

.review-card figcaption strong {
  color: var(--ink-fg);
  margin-right: 0.35rem;
}

@media (min-width: 720px) {
  .review-grid {
    grid-template-columns: 1fr 1fr;
  }
}

@media (min-width: 1020px) {
  .review-grid-3 {
    grid-template-columns: repeat(3, 1fr);
  }
}

/* ---- Layout fixes (visual review 2026-10-17) ---- */

/* Hero trust card sits inside the photo, clear of the subject on the left. */
.hero-badge {
  left: auto;
  right: 0.85rem;
  bottom: 0.85rem;
  backdrop-filter: blur(6px);
}

@media (min-width: 1020px) {
  .hero-badge {
    left: auto;
    right: 1.1rem;
    bottom: 1.1rem;
  }
}

/* About: the generic ".about-copy p" rule was enlarging the eyebrow, and the
   heading had no size of its own. */
.about-copy p.eyebrow {
  font-size: 0.72rem;
  line-height: 1.4;
  color: var(--primary);
}

.about-copy h2 {
  font-size: clamp(2rem, 4vw, 3rem);
  line-height: 1.08;
  margin: 0 0 1.25rem;
}

/* "Most chosen" flag rides on the card edge so all three prices line up. */
.franchise-card {
  position: relative;
}

.franchise-card .card-flag {
  position: absolute;
  top: -0.8rem;
  left: 1.5rem;
  margin: 0;
  box-shadow: var(--shadow);
}

/* Gallery: wide cards + dense packing keep rows complete. */
.gallery {
  grid-auto-flow: dense;
}

.hero-badge {
  max-width: 17.5rem;
}

/* Related guides (franchise page) */
.guide-links {
  display: grid;
  gap: 1rem;
}

.guide-link {
  display: grid;
  gap: 0.35rem;
  padding: 1.25rem 1.4rem;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--bg);
  color: inherit;
  text-decoration: none;
  transition: border-color 0.2s ease, transform 0.2s ease;
}

.guide-link:hover {
  border-color: var(--primary);
  transform: translateY(-2px);
}

.guide-link strong {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-weight: 600;
}

.guide-link span {
  color: var(--muted);
  font-size: 0.93rem;
  line-height: 1.55;
}

@media (min-width: 760px) {
  .guide-links {
    grid-template-columns: 1fr 1fr;
  }
}

/* Source links inside comparison tables read as links. */
.bench-table a {
  color: var(--primary);
  text-decoration: underline;
  text-underline-offset: 0.15em;
}

/* Franchisee login in the header: full label on laptops, "Login" on tablets,
   icon only on phones (beside the menu button). */
.header-login {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  margin-left: auto;
  min-width: 2.75rem;
  height: 2.75rem;
  padding: 0 0.7rem;
  border: 1px solid var(--border);
  border-radius: 0.75rem;
  font-size: 0.86rem;
  font-weight: 500;
  color: var(--fg);
  white-space: nowrap;
  flex: none;
  transition: border-color 0.15s, color 0.15s;
}

.header-login:hover,
.header-login:focus-visible {
  border-color: var(--primary);
  color: var(--primary);
}

.header-login svg {
  width: 1.05rem;
  height: 1.05rem;
  flex: none;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
}

.header-login .hl-full,
.header-login .hl-short {
  display: none;
}

.header-login ~ .menu-btn {
  margin-left: 0.5rem;
}

@media (min-width: 720px) {
  .header-login {
    margin-left: 0.75rem;
    border-radius: 999px;
  }
}

@media (min-width: 1020px) {
  .header-login {
    height: auto;
    padding: 0.55rem 0.9rem;
  }

  .header-login .hl-short {
    display: inline;
  }
}

/* Phones: the sticky bottom bar already has WhatsApp, so the header keeps just
   the brand, the login icon and the menu. */
@media (max-width: 719px) {
  .header-inner:has(.header-login) .header-cta {
    display: none;
  }
}

@media (min-width: 1180px) {
  .header-login .hl-short {
    display: none;
  }

  .header-login .hl-full {
    display: inline;
  }
}

/* Tablets: make room for the login button. The logo already links home, so the
   Home link is dropped and the links sit a little closer together. */
@media (min-width: 720px) and (max-width: 1179px) {
  .header-inner:has(.header-login) .nav {
    gap: 0.8rem;
  }

  .header-inner:has(.header-login) .nav a[href="#top"],
  .header-inner:has(.header-login) .nav a[href="/"] {
    display: none;
  }
}

/* Landscape hero photos (e.g. a store-front launch) keep their own shape so the
   arch and signage are never cropped. On phones the crop favours the lower half,
   where the installation is. */
.hero-split-media.hero-media-native img {
  object-position: 50% 80%;
}

@media (min-width: 760px) {
  .hero-split-media.hero-media-native img {
    aspect-ratio: 1080 / 991;
    max-height: none;
  }
}

/* Store-front hero: the arch is on the right, so the badge sits bottom-left
   over the windows instead. */
.hero-split-media.hero-media-native .hero-badge {
  left: 0.75rem;
  right: auto;
  bottom: 0.75rem;
  max-width: 11.5rem;
}

@media (max-width: 759px) {
  .hero-split-media.hero-media-native .hero-badge {
    max-width: 9.5rem;
    padding: 0.45rem 0.65rem;
    font-size: 0.68rem;
  }

  .hero-split-media.hero-media-native .hero-badge strong {
    font-size: 0.95rem;
  }
}